Events associated with Multicultural Tourism attract such speakers and performers as Heisman Trophy winner Johnny Rodgers; Heisman Trophy winner and Dallas Cowboys legend Tony Dorsett; actor Malika Yoba; Vice President of Urban Affairs at Turner Network Xernona Clayton; historian Dr. John Hope Franklin; author Susan Taylor; Hall of Fame musician Claude “Fiddler” Williams; and actor/producer/social activist Danny Glover.

The many facets of multicultural tourism bring an ethnic balance to Muskogee’s well-known Caucasian and Native American heritage. Started with a grant of $50,000 from the Oklahoma Historical Society, this division of Muskogee tourism has helped broaden Oklahoman’s knowledge and appreciation of African-American culture and traditions. In addition to sponsoring the events below, Multicultural Tourism also lends its support to events such as Langston University’s Homecoming, Undo Racism Day, and the Martin Luther King Day parade.

The Black Town tours have become a very popular draw for people all over the United States. These black towns in Oklahoma date back to the state’s Land Run in 1889, with many still in existence today. In addition to receiving national recognition, tours of the black towns have brought some 15 buses to Muskogee, generating revenue for local restaurants, hotels, and other businesses. The Black Town Tours also garnered a flattering article on the front page of the Wall Street Journal in 1997.

This 2-day event draws an estimated 3,500 people each year with approximately 1,500 students that participate in the rodeo. Currently in it’s fourth year, this rodeo is held each year at Muskogee’s fairgrounds. Participants come from all over the state for the adult portion each evening. During the day, local school groups come out to enjoy the festivities. Numbers continue to grow for this event which was lauded by Essence Magazine last year. In all likelihood the rodeo will be expanded in the future to accommodate the growing attendance.

This annual conference celebrates African-American history and heritage in Oklahoma. Attendees for this two-day conference come from all over the United States and number as many as 500 people with attendance growing each year. The conference includes a bus tour of area black towns to promote the awareness of this rich culture in Muskogee and surrounding areas. Sponsored in part by the Oklahoma Historical Society, travel and tourism professionals attend each year, thereby promoting Muskogee to an ever-widening circle of enthusiasts.